Infused with notes of vanilla, marshmallow, sugar and chantilly cream, and packaged in a pink bottle modeled after the shape of a chocolate bar, the scent is appropriately named Sweet Tooth.
“I was always labeled a sweet tooth growing up, because I’m obsessed with chocolate — anyone that knows me knows that,” said Carpenter.
After shelving a song of the same title years ago, Carpenter’s first foray into fragrance emerged as the perfect occasion to at last put it to use. Developed in partnership with Firmenich, the fragrance seeks to strike a balance between sweetness and sophistication.
“It’s young, it’s fun — it will resonate with not just her fans, but, I think, all consumers looking for a beautiful fragrance,” said Steve Mormoris, chief executive officer of Scent Beauty.
The discovery-size fragrance is available for purchase for $9.95 at scentbeauty.com starting June 10. The full sizes will follow in September, priced at $29 and $49 for 30-ml. and 75-ml., respectively, and will be available on the company’s website and at J.C. Penney, Amazon and Walgreens, as well as other major retailers in the U.S., Canada and Germany.
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