Fendi is the latest high fashion brand to venture into TikTok territory.The fashion house announced this week that it will launch its TikTok channel on Sunday, July 12, 2020, at 2 p.m. ET. The launch will feature appearances by former Disney Channel star Sabrina Carpenter, who will be the brand’s first ambassador on the app. The launch will commence with a five-part challenge centered around the “F is for…” Fendi campaign.

“Friends. Family. Freedom. Future. Fearless. These are the five core tenets by which Fendi stands and, across five challenges, we will see Sabrina embody these values as the first ambassador of the house’s new Tik Tok venture,” stated a press release sent out by Fendi.

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