Sabrina has partnered up with fashion brand, FENDI to help launch their TikTok account this weekend! She will also serve as the brand’s first ambassador on the app. You can read more about the event below. The full article is featured and can be read by clicking “continue reading”. A promotional photoshoot has been added to the gallery.

Fendi is the latest high fashion brand to venture into TikTok territory.

The fashion house announced this week that it will launch its TikTok channel on Sunday, July 12, 2020, at 2 p.m. ET. The launch will feature appearances by former Disney Channel star Sabrina Carpenter, who will be the brand’s first ambassador on the app. The launch will commence with a five-part challenge centered around the “F is for…” Fendi campaign.

“Friends. Family. Freedom. Future. Fearless. These are the five core tenets by which Fendi stands and, across five challenges, we will see Sabrina embody these values as the first ambassador of the house’s new Tik Tok venture”, stated a press release sent out by Fendi.

While Fendi’s “F is For…” campaign is not new, the brand is experimenting with new ways to engage and reach a younger demographic through its TikTok channel. Carpenter, 21, will debut in the brand’s first round of content targeted for millennial/Gen Z audiences. Focused around Fendi’s pre-fall ’20 campaign, “California Sky,” the rising star will help Fendi explore the powerful terrain of TikTok, an app that has been downloaded over 2 billion times globally.

Carpenter, who has only 3 videos, has already conjured up a following of 3.3 million users on TikTok. A professional dancer, actress and singer, Carpenter is poised to bring Fendi into the new age of fashion marketing and content. Below, Carpenter participated in the #JLoSuperBowlChallenge, a dance challenge on the app that’s hashtag generated 419.7M views.

Although the app is involved in a swirl of controversy at the moment, including troubles in China, the app continues to be wildly successful when it comes to social media marketing for brands in 2020. On Sunday, Fendi will join the ever-growing number of fashion and footwear companies that have experienced viral success through the app’s creative video capabilities.

Tune in on Sunday, July 12, 2020, at 2 p.m. ET to see Fendi’s first video starring Sabrina Carpenter.

Source: Yahoo